Creating a High Converting Website with Wix

Description

This workshop will be a comprehensive exploration into the world of digital marketing, with a focus on website design and user experience (UX), content strategy for lead generation, and analytics and tracking.

We'll kick off with a recap of session one, revisiting key digital marketing concepts and discussing the crucial role a website plays in a successful digital marketing strategy.

Next, we'll delve into the details of website design and UX. We'll explore the elements that make a website effective and discuss the importance of mobile responsiveness to user experience. We'll also share strategies to reduce bounce rates and increase engagement.

In the third section, we'll talk about content strategy for lead generation. We'll stress the importance of compelling and relevant content, teach you how to optimize your content for search engines (SEO), and show you how to incorporate lead magnets and calls-to-action on your website.

Our fourth segment will introduce you to website analytics tools. We'll guide you through setting up goals and tracking key performance indicators (KPIs), and show you how to use data to refine and improve your website for better lead generation.

To round off our workshop, we'll host an interactive session where participants can review and provide feedback on their websites. This will be followed by group discussions on improving website design and content for enhanced lead generation. A hands-on learning experience, this workshop is designed to equip you with practical skills and knowledge to elevate your digital marketing game.